Multichic.com, founded in 2008 by sisters Alyssa Reuven & Darice Gregg, offered curated home and fashion accessories by designers from around the globe. Today it has evolved into a marketplace of their own brands and designs of unique goods.

After a decade of living on opposite coasts of the US, Alyssa & Darice are together again on the East coast collaborating on new and exciting ventures. They hope you discover something that captures your heart and imagination and gives you the opportunity to show the world your incredible style.

Aliza Darik was founded in 1999 by sisters Alyssa & Darice. Their debut collection of silk kimono-style blouses and handmade coordinating fabric flower accessories caught the eyes of buyers, stylists and editors across the country. In 2000, when HBO's hit series Sex and the City began featuring over-sized flower accessories on the trend-setting character Carrie Bradshaw, played by Sarah Jessica Parker, The New York Times featured an Aliza Darik flower choker in their Sunday Styles section. Aliza Darik accessories took off! They were scooped up by high end department stores such as Barneys New York & Japan, Henri Bendel, and luxury fashion boutiques around the world. Aliza Darik's fashion accessories were featured in top magazine editorial spreads styled, photographed, and edited by some of the biggest names in fashion.

After taking a pause to raise families and explore other business ventures, Alyssa & Darice relaunched Aliza Darik in 2021 to bring back the pretty and feminine spirit of the brand to the home market offering decorative trays, tabletop accessories and pet accessories.

Reuven Designs was created by Alyssa in 2020 during the pandemic lockdown when she was afforded the opportunity to focus on her passion for hand making:

sewing, painting, and surface design.

Due to the continued demand for her hand painted glassware, featured in ELLE Decor in 2012, we are relaunching her original and new glassware styles, tabletop goods featuring her designs, as well as her handmade fashion accessories.